Top 10 stages of Effective Campaign Management

Top 10 stages of Effective Campaign Management

  1. How will the coronavirus pandemic affect the advertising industry? April 6, 2020 - Measures to prevent the spread of coronavirus have caused a dramatic transformation in consumer behaviour, with major implications for the ad industry. Read more
  2. Modern media auditing: from assessing value to optimizing buying March 11, 2020 - In a challenging media landscape, a modern approach to media auditing is crucial. Read more
  3. Key insights from the ANA Brand Masters 2020 March 11, 2020 - A key theme of this year's Brand Masters was brand purpose, with many speakers discussing how to earn consumer trust. Our US Business Director shares her learnings. Read more
  4. Will the demise of the cookie lead to better brand building opportunities online? March 3, 2020 - Google's decision to phase out the cookie is a major industry shift. Could it lead to better opportunities to build brands online? Read more
  5. ECI Media Management Inflation Report 2020: what’s driving TV inflation? February 20, 2020 - ECI Media Management's Inflation Report 2020 lifts the lid on key media inflation trends for 2020, and what's driving them. Read more

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