The issue of transparency has become a growing concern amongst Advertisers
Report issue 20 – Q3 2017
The Facebook boycott: what are the implications for brands and for Facebook itself? July 2, 2020 - Major advertisers are boycotting Facebook in support of the #StopHateForProfit campaign; what are the implications? Read more
Will the coronavirus pandemic drive seismic changes to the Upfront market? June 18, 2020 - The coronavirus pandemic could catalyse change to the Upfronts format. But what are the reasons and implications? Read more
What will the ‘new normal’ be for the advertising industry? June 9, 2020 - Most agree that advertising will change when we emerge from the coronavirus pandemic into a 'new normal' - but how, and what do marketers need to do to succeed? Read more
Why you shouldn’t be afraid of advertising next to coronavirus-related content May 13, 2020 - Some brands are wary of advertising next to coronavirus-related content, but a nuanced approach will keep your brand safe and help you to take advantage of larger, highly engaged audiences. Read more
Coronavirus has a dramatic effect on media inflation May 6, 2020 - The disruption to global media markets caused by the coronavirus pandemic has caused a sharp drop in demand and therefore in pricing for most media types. Read more