Top 10 Things | You need to know about Programmatic
- Netflix with Ads: room for improvement May 11, 2023 - Netflix launched its 'Basic with Ads' ad-supported tier six months ago - and there's room for improvement. What does the streaming giant plan to do? Read more
- Is it game over for TikTok? April 5, 2023 - TikTok is under close scrutiny by governments around the world - what does that mean for advertisers and how should they respond? Read more
- The future is retail – but buy carefully March 23, 2023 - The online advertising duopoly is losing market share - much of it to retail media networks. How should advertisers approach them? Read more
- Gaming: an exciting way to engage passionate audiences March 16, 2023 - Gaming is sociable, connected and immersive - making it a huge opportunity for marketers. So what's the best approach for this exciting medium? Read more
- India becomes the world’s most populous country: a huge opportunity for brands March 8, 2023 - India will overtake China to become the world's most populous country in 2023. The opportunities for India, the global economy and for brands are significant. Read more
Get in touch
To find out how ECI Media Management can help you drive higher media value, contact email@example.com or complete the form below.