The CES Issue – dissecting the upcoming trends for 2017

Flash report – The CES Issue

The CES Issue – From Internet of Thing to Virtual Reality

Flash report – Q1 2017

  1. Human-centricity: the key to marketing in a post-pandemic world December 1, 2020 - Many believe that the pandemic has ushered in a kinder, more conscious society. Brands will need to respond with marketing that is human-centric. But what does that mean? Read more
  2. The 2020 US Presidential Election: What impact did media spend have? November 20, 2020 - As the US's election night turned into election week, who were the winners? And what impact did media spend have on the result? Read more
  3. Purpose and authenticity: this year’s ANA Masters of Marketing October 29, 2020 - The ANA's Masters of Marketing went ahead as always last week - but with attendees watching at home. Our US Business Director, Victoria Potter, learned how the industry is responding to a difficult year with authenticity and a human-centric focus. Read more
  4. The Upfronts: Is the old ship slowly changing course? October 9, 2020 - The old Upfronts format needed an update so that it aligned more closely with the current media landscape. Is it finally happening? Read more
  5. AT&T’s digital advertising ambitions September 24, 2020 - AT&T has acquired multiple companies over the last few years in order to diversify into the digital advertising market. How is it going? Read more

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