For a short period at the beginning of the year, optimism seemed to be in order. While Covid-19 was still prevalent, it was under control thanks to the vaccine, and death and hospitalization rates were declining. The world started opening up again, from hospitality
to international borders and, for a moment, governments, businesses and…

Since the start of the pandemic, marketers have beenforced to confront one obstacle after the other – obstacles with no playbook or plan toprovide direction.