ECI Media Management Inflation Report Update Q3 2020
2020 has been a tumultuous year for the advertising industry and for the entire world. In this Q3 media inflation report update, we provide updates to global, regional and local inflation estimates for 2020, following the upheaval inflicted on media pricing by the coronavirus pandemic – although, of course, the situation is ongoing. Our objective, as always, is to ensure that marketers have the insights they need to make the best advertising investment decisions for their business.
Top 10 ways to capitalize on reduced media pricing
With promising signs of economic recovery in many countries and consumers eager to spend the money they have saved in lockdown, now is a great time for advertisers to harness the low media pricing we are currently seeing, as described in the coronavirus update of ECI’s Inflation Report. But how can you ensure that your brand capitalizes on the deals to be had?