ECI Report issue 21, Q1 2018
TikTok: the time is now January 18, 2023 - Smaller players such as TikTok are gaining a stronger hold of the US digital ad market. So why is TikTok so popular and will it stand up to increased scrutiny? Read more
What does 2023 hold for the advertising industry? December 16, 2022 - December is a time to reflect on the last 12 months and look forward to the year ahead. So what does 2023 hold for the advertising industry? Read more
Is Big Tech in big trouble? December 2, 2022 - For many years the world's biggest tech companies enjoyed apparently limitless growth. But times seem to be changing: is Big Tech in trouble? Read more
Will AVOD create a brighter future for Netflix? November 29, 2022 - Netflix launched its 'Basic with Ads' tier in November. Can AVOD help Netflix create a brighter future after a difficult year? Read more
Advertising and the World Cup November 22, 2022 - Coverage of the World Cup has focused on controversies and social issues with the host nation. What are the implications for advertisers? Read more