eci_report_issue-19_media_inflation_report_jan_2017-6-copy

  1. Why you shouldn’t be afraid of advertising next to coronavirus-related content May 13, 2020 - The disruption to global media markets caused by the coronavirus pandemic has caused a sharp drop in demand and therefore in pricing for most media types. Read more
  2. Coronavirus has a dramatic effect on media inflation May 6, 2020 - The disruption to global media markets caused by the coronavirus pandemic has caused a sharp drop in demand and therefore in pricing for most media types. Read more
  3. ECI in the press: media auditing is alive and kicking – as long as it takes a modern approach April 28, 2020 - While the old-fashioned approach way of media auditing no longer meets the requirements of marketers, a modern, forensic approach is more relevant than ever. Read more
  4. TV in the time of coronavirus April 15, 2020 - For billions in lockdown across the world, TV is now the primary source of entertainment and information. How has the coronavirus pandemic impacted on the TV industry? Read more
  5. How will the coronavirus pandemic affect the advertising industry? April 6, 2020 - Measures to prevent the spread of coronavirus have caused a dramatic transformation in consumer behaviour, with major implications for the ad industry. Read more

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