1. Changing the rules of the internet: can Zuckerberg turn around Facebook’s fortunes? May 30, 2019 - Zuckerberg has outlined four key areas for change: harmful content, election integrity, privacy and data portability. It will be interesting to see how changes will affect the user experience and ultimately the commercial success of this platform. Read more
  2. US senator and presidential hopeful Elizabeth Warren takes on Big Tech May 3, 2019 - US senator and presidential hopeful Elizabeth Warren recently proposed some dramatic antitrust regulations. How will this affect Big Tech development and innovation? Read more
  3. With Sizmek fading away – a monopoly is on the rise April 25, 2019 - The demand side ad-server is at the core of most advertisers’ online media tech stacks, delivering real time data on the most important metrics. Read more
  4. How can vehicles like YouTube be made safe? April 4, 2019 - Brand safety scandals involving video streaming platforms are far from uncommon. How can these vehicles be made safe? Read more
  5. The reincarnation of audio March 22, 2019 - As the digital audio market proliferates and diversifies, advertisers should take note. Read more
  6. AI will make personalisation even more powerful: advertisers must exercise restraint March 10, 2019 - As AI gives advertisers ever greater powers of personalisation, they must consider carefully how they will use customer data. Read more
  7. Out of home: rising above the clutter January 16, 2019 - In an age of small screens, out of home advertising offers impact, innovation and effectiveness. Read more
  8. The creation of Wunderman Thompson: is it really the answer? December 19, 2018 - The latest in a series of WPP mergers is that between Wunderman and JWT - but is that really what clients need? Read more
  9. 5G is coming – here’s what it means for marketers December 10, 2018 - AT&T and Verizon have announced 5G-enabled smartphones with Samsung for 2019 - 5G is here. Where will the new super-fast mobile internet connectivity take us? Read more
  10. Martin Sorrell’s ambitions for S4 Capital reflect a changing industry November 29, 2018 - Tools and technology are dramatically transforming the communications industry - and S4 Capital is a reflection of that. Read more
  11. How smart speakers are changing the way we search and shop November 22, 2018 - This Black Friday many consumers will be purchasing a smart speaker. How will it change their behaviour and how should brands respond? Read more
  12. The evolution of the role of the marketer – and what that means for the future of the industry November 16, 2018 - The marketers' role has changed dramatically over the last four decades. What can we learn from the changing questions that they must ask themselves? Read more
  13. Day 3 at the ANA Masters of Marketing October 28, 2018 - More inspiring content and ideas to take home from day 3 at the Masters of Marketing. Read more
  14. Day 2 at the ANA Masters of Marketing October 26, 2018 - The conference has officially started with energising, thought-provoking and fascinating talks. Read more
  15. The ANA Masters of Marketing conference: Day 1 download October 25, 2018 - The 2018 ANA Masters of Marketing conference has kicked off with aplomb. Read more
  16. Transparency in the ad industry two years after the ANA report October 18, 2018 - Two years ago the ANA published a report about non-transparent practices in the US ad industry. Now investigators have been called in. Read more
  17. Amazon is coming for your ad dollars October 11, 2018 - The online shopping platform has streamlined its advertising offering, making it a real threat for Google and Facebook Read more
  18. Facebook’s woes show no sign of abating October 4, 2018 - A massive security breach is just the latest chapter in a bad year for the tech giant. Read more
  19. In the news this week: Comcast wins Sky bid, and Instagram founders resign September 28, 2018 - ECI's round-up of the media industry's major stories this week Read more
  20. The effectiveness battle: performance marketing versus brand marketing September 24, 2018 - ECI was at DMEXCO in Cologne this week: from ethical hackers to in-housing, here's what we learned. Read more
  21. ECI’s DMEXCO download September 14, 2018 - ECI was at DMEXCO in Cologne this week: from ethical hackers to in-housing, here's what we learned. Read more
  22. New WPP chief hits the ground running September 6, 2018 - WPP has filled its CEO vacancy - and there's a lot to do. Read more
  23. The march of the tech titans on live sport August 21, 2018 - Facebook, Amazon, Google, Twitter and others are leveraging the power of live sports to help them grow. Read more
  24. Why can Google do no wrong? August 15, 2018 - While fellow tech companies showed signs of wear and tear in second quarter reports, Google is going from strength to strength. Why? Read more
  25. Does mobile pose a threat to TV? August 7, 2018 - Audiences appear to be increasingly consuming video on their mobile devices. What does that mean for TV? Read more
  26. What’s Facebook’s problem? August 2, 2018 - For years, Facebook has been the darling of the tech and media worlds. In the light of its latest quarterly report, is the inevitable conclusion that its star is fading? Read more
  27. The power of transparency in programmatic July 24, 2018 - Programmatic has finally come of age. It is celebrating a decade of existence with ever-increasing prominence in the advertising sector. In the US, eMarketer has projected that by 2019 83.6% of digital display ad dollars will be spent programmatically - that's not far short of $46bn. It is also finally maturing, becoming more stable and reliable as the major players start to take responsibility and drive transparency. Read more
  28. Back to the future with Martin Sorrell July 17, 2018 - When Sir Martin Sorrell, founder and Chairman of WPP, left the company a few months ago, his farewell note to employees around the world included the phrase 'back to the future'. Few could have foreseen how quickly the return of the future would come around. Read more
  29. Media audits: the big four or specialists? July 11, 2018 - In an increasingly complex media landscape, media audits are increasingly important; should advertisers choose one of the ‘big four’ firms or a smaller media specialist to carry out their audits? Read more
  30. The Digital World Cup June 26, 2018 - There are few events that unite audiences like the FIFA World Cup - but those audiences are increasingly consuming these events online rather than TV. What are the implications for advertisers, and how should they respond? Read more
  31. AT&T, Time Warner and the battle for the future of entertainment June 16, 2018 - The court approval of US telco giant AT&T’s acquisition of Time Warner will have huge ramifications for the media and entertainment sector; in fact, it already is... AT&T finalises acquisition of Time Warner The entertainment, media and technology worlds watched with bated breath this week as a US court deliberated over whether to allow AT&T’s ... Read more
  32. Accenture’s move into programmatic media planning and buying May 31, 2018 - Accenture has announced that it is launching a programmatic services offering – a move that fundamentally threatens its impartiality as a media auditor. Accenture announces programmatic services offering Last week Accenture, best known in advertising circles for its media auditing business, announced that its digital arm, Accenture Interactive, was launching a programmatic services practice. Accenture Interactive ... Read more
  33. How video streaming services are forcing the TV industry to transform May 31, 2018 - Video streaming services are having a dramatic impact on TV advertising. Is there any hope for TV? Video streaming services: TV’s nemesis TV, once the unassailable king of advertising, is at risk of being toppled from its throne. Video streaming services such as Netflix, Hulu and Amazon Prime are fundamentally changing the viewing habits of ... Read more
  34. Media agencies: how to survive in a new age May 4, 2018 - In an increasingly digital and fast-paced world, media agencies must rethink the essence of their reason for existence in order to survive. Technology is changing everything It won’t have escaped your notice that the media landscape is - to use a somewhat overused phrase - changing at an unprecedented pace. 10 years ago, a BlackBerry ... Read more