1. Human-centricity: the key to marketing in a post-pandemic world December 1, 2020 - Many believe that the pandemic has ushered in a kinder, more conscious society. Brands will need to respond with marketing that is human-centric. But what does that mean? Read more
  2. The 2020 US Presidential Election: What impact did media spend have? November 20, 2020 - As the US's election night turned into election week, who were the winners? And what impact did media spend have on the result? Read more
  3. Purpose and authenticity: this year’s ANA Masters of Marketing October 29, 2020 - The ANA's Masters of Marketing went ahead as always last week - but with attendees watching at home. Our US Business Director, Victoria Potter, learned how the industry is responding to a difficult year with authenticity and a human-centric focus. Read more
  4. The Upfronts: Is the old ship slowly changing course? October 9, 2020 - The old Upfronts format needed an update so that it aligned more closely with the current media landscape. Is it finally happening? Read more
  5. AT&T’s digital advertising ambitions September 24, 2020 - AT&T has acquired multiple companies over the last few years in order to diversify into the digital advertising market. How is it going? Read more
  6. The streaming wars part two: Pandemic September 1, 2020 - The streaming platforms, both old and new, have been a rare success story of the pandemic. What does the future hold now that life is slowly returning to normal? Read more
  7. Are Big Tech’s Q2 results too good? August 7, 2020 - The Big Four released remarkable Q2 results last week - but in the context of global economic crisis and a congress antitrust investigation, results this good might not be such a good thing. Read more
  8. TikTok: would a US ban spell the end for the video-sharing platform? July 27, 2020 - TikTok's huge audience of young people is making it increasingly popular with advertisers. But now that it is caught up in the tensions between the US and China, can its popularity endure? Read more
  9. Why now is the right time for an intensive marketing campaign July 13, 2020 - With low media prices and the first signs of economic recovery in many markets, it is a good time for advertisers to increase their share of voice to ensure they are top of mind as consumers start spending again. Read more
  10. The Facebook boycott: what are the implications for brands and for Facebook itself? July 2, 2020 - Major advertisers are boycotting Facebook in support of the #StopHateForProfit campaign; what are the implications? Read more
  11. Will the coronavirus pandemic drive seismic changes to the Upfront market? June 18, 2020 - The coronavirus pandemic could catalyse change to the Upfronts format. But what are the reasons and implications? Read more
  12. What will the ‘new normal’ be for the advertising industry? June 9, 2020 - Most agree that advertising will change when we emerge from the coronavirus pandemic into a 'new normal' - but how, and what do marketers need to do to succeed? Read more
  13. Why you shouldn’t be afraid of advertising next to coronavirus-related content May 13, 2020 - Some brands are wary of advertising next to coronavirus-related content, but a nuanced approach will keep your brand safe and help you to take advantage of larger, highly engaged audiences. Read more
  14. Coronavirus has a dramatic effect on media inflation May 6, 2020 - The disruption to global media markets caused by the coronavirus pandemic has caused a sharp drop in demand and therefore in pricing for most media types. Read more
  15. ECI in the press: media auditing is alive and kicking – as long as it takes a modern approach April 28, 2020 - While the old-fashioned approach way of media auditing no longer meets the requirements of marketers, a modern, forensic approach is more relevant than ever. Read more
  16. TV in the time of coronavirus April 15, 2020 - For billions in lockdown across the world, TV is now the primary source of entertainment and information. How has the coronavirus pandemic impacted on the TV industry? Read more
  17. How will the coronavirus pandemic affect the advertising industry? April 6, 2020 - Measures to prevent the spread of coronavirus have caused a dramatic transformation in consumer behaviour, with major implications for the ad industry. Read more
  18. Modern media auditing: from assessing value to optimizing buying March 11, 2020 - In a challenging media landscape, a modern approach to media auditing is crucial. Read more
  19. Key insights from the ANA Brand Masters 2020 March 11, 2020 - A key theme of this year's Brand Masters was brand purpose, with many speakers discussing how to earn consumer trust. Our US Business Director shares her learnings. Read more
  20. Will the demise of the cookie lead to better brand building opportunities online? March 3, 2020 - Google's decision to phase out the cookie is a major industry shift. Could it lead to better opportunities to build brands online? Read more
  21. ECI Media Management Inflation Report 2020: what’s driving TV inflation? February 20, 2020 - ECI Media Management's Inflation Report 2020 lifts the lid on key media inflation trends for 2020, and what's driving them. Read more
  22. The future is here: Samsung at CES 2020 January 13, 2020 - Samsung's keynote talk and their futuristic innovations on the show floor were highlights of CES 2020 Read more
  23. Insights from day 2 of CES 2020 January 9, 2020 - Insights from day 2 of CES - including Quibi keynote and innovations from the show floor. Will Quibi be able to compete with the streaming giants? Read more
  24. Insights from day 1 of CES 2020 January 9, 2020 - We've kicked off the decade with a week of discovering the latest innovation in tech at CES - and we're sharing daily updates and insights on ECI Thinks. Read more
  25. Why the decline of the online tracking ecosystem could be the start of a golden age for digital advertising December 18, 2019 - The decline of the cookie and the online tracking ecosystem has the industry worried, but could it be the start of a golden age of digital advertising? Read more
  26. The streaming revolution: should marketers be worried about ad-free streaming? December 4, 2019 - The streaming revolution has gained momentum with the launch of services from major entertainment companies. Should marketers worry about the rise of ad-free streaming? Read more
  27. Facebook: the changing fortunes of a tech titan November 27, 2019 - Facebook seems to ricochet from one scandal to the next: what can it do to save its reputation, and is it still an efficient, brand-safe platform? Read more
  28. What does TV fragmentation mean for US marketers? November 15, 2019 - ECI Media Management’s US Business Director, Victoria Potter, looks at the changing TV landscape and explores the ramifications. Read more
  29. Is Snap really a threat to the Google-Facebook duopoly? November 13, 2019 - It's not just Amazon snapping at the heels of Google and Facebook. Snap's ad business enjoyed faster growth than the industry giants'. Read more
  30. How to win at in-housing November 6, 2019 - In-housing has been a hot topic for the ad industry for several years and can be highly effective for advertisers, but it should be approached with caution. Read more
  31. What Ad/Fin’s closure signifies for transparency in digital advertising October 30, 2019 - Ad tech company Ad/Fin closed its doors recently - what does that say about the state of transparency in the digital advertising industry? Read more
  32. Should Google be worried about Amazon? October 23, 2019 - Amazon's 'other' business, Amazon Advertising, is growing rapidly and is chipping away at Google's search dominance. Should Google be worried? Read more
  33. Is Netflix ready for the launch of rival platforms? October 16, 2019 - Netflix releases its Q3 results today, after a difficult few months. Is it ready for the launch of rival streaming platforms, or will things just get harder? Read more
  34. What happened at WeWork? October 9, 2019 - WeWork has pulled its IPO - how did it climb so high and what went wrong? And what role has marketing played? Read more
  35. The growth of Sky’s AdSmart: the saviour of TV? October 4, 2019 - Sky's addressable TV offering is expanding rapidly - but is it the tool that marketers really need? And can addressablility save TV? Read more
  36. The ‘big six’ are adapting – is it working? August 26, 2019 - In the context of a changing advertising industry, the 'big six' holding companies are transforming. But is it working? Read more
  37. Are ads an inevitability for Netflix? August 9, 2019 - As media companies such as Disney, Amazon and Apple launch their streaming services, Netflix's first mover advantage is at risk. How can the streaming company its business and continue to grow? Read more
  38. Conflict of interest means WPP won’t participate in Accenture-led pitches July 5, 2019 - In a surprise move from WPP, it has come to light that conflict of interest will result in WPP not participating in Accenture – led pitches. In the era of transparency, could this become the industry norm? Read more
  39. Apple is retiring its iconic iTunes in a move reflective of a changing industry June 10, 2019 - Could the consolidation of Apple products see the end of the download era? Spotify and Apple Music change the way consumers engage with the music industry Read more
  40. Changing the rules of the internet: can Zuckerberg turn around Facebook’s fortunes? May 30, 2019 - Zuckerberg has outlined four key areas for change: harmful content, election integrity, privacy and data portability. It will be interesting to see how changes will affect the user experience and ultimately the commercial success of this platform. Read more
  41. US senator and presidential hopeful Elizabeth Warren takes on Big Tech May 3, 2019 - US senator and presidential hopeful Elizabeth Warren recently proposed some dramatic antitrust regulations. How will this affect Big Tech development and innovation? Read more
  42. With Sizmek fading away – a monopoly is on the rise April 25, 2019 - The demand side ad-server is at the core of most advertisers’ online media tech stacks, delivering real time data on the most important metrics. Read more
  43. How can vehicles like YouTube be made safe? April 4, 2019 - Brand safety scandals involving video streaming platforms are far from uncommon. How can these vehicles be made safe? Read more
  44. The reincarnation of audio March 22, 2019 - As the digital audio market proliferates and diversifies, advertisers should take note. Read more
  45. AI will make personalisation even more powerful: advertisers must exercise restraint March 10, 2019 - As AI gives advertisers ever greater powers of personalisation, they must consider carefully how they will use customer data. Read more
  46. Out of home: rising above the clutter January 16, 2019 - In an age of small screens, out of home advertising offers impact, innovation and effectiveness. Read more
  47. The creation of Wunderman Thompson: is it really the answer? December 19, 2018 - The latest in a series of WPP mergers is that between Wunderman and JWT - but is that really what clients need? Read more
  48. 5G is coming – here’s what it means for marketers December 10, 2018 - AT&T and Verizon have announced 5G-enabled smartphones with Samsung for 2019 - 5G is here. Where will the new super-fast mobile internet connectivity take us? Read more
  49. Martin Sorrell’s ambitions for S4 Capital reflect a changing industry November 29, 2018 - Tools and technology are dramatically transforming the communications industry - and S4 Capital is a reflection of that. Read more
  50. How smart speakers are changing the way we search and shop November 22, 2018 - This Black Friday many consumers will be purchasing a smart speaker. How will it change their behaviour and how should brands respond? Read more
  51. The evolution of the role of the marketer – and what that means for the future of the industry November 16, 2018 - The marketers' role has changed dramatically over the last four decades. What can we learn from the changing questions that they must ask themselves? Read more
  52. Day 3 at the ANA Masters of Marketing October 28, 2018 - More inspiring content and ideas to take home from day 3 at the Masters of Marketing. Read more
  53. Day 2 at the ANA Masters of Marketing October 26, 2018 - The conference has officially started with energising, thought-provoking and fascinating talks. Read more
  54. The ANA Masters of Marketing conference: Day 1 download October 25, 2018 - The 2018 ANA Masters of Marketing conference has kicked off with aplomb. Read more
  55. Transparency in the ad industry two years after the ANA report October 18, 2018 - Two years ago the ANA published a report about non-transparent practices in the US ad industry. Now investigators have been called in. Read more
  56. Amazon is coming for your ad dollars October 11, 2018 - The online shopping platform has streamlined its advertising offering, making it a real threat for Google and Facebook Read more
  57. Facebook’s woes show no sign of abating October 4, 2018 - A massive security breach is just the latest chapter in a bad year for the tech giant. Read more
  58. In the news this week: Comcast wins Sky bid, and Instagram founders resign September 28, 2018 - ECI's round-up of the media industry's major stories this week Read more
  59. The effectiveness battle: performance marketing versus brand marketing September 24, 2018 - ECI was at DMEXCO in Cologne this week: from ethical hackers to in-housing, here's what we learned. Read more
  60. ECI’s DMEXCO download September 14, 2018 - ECI was at DMEXCO in Cologne this week: from ethical hackers to in-housing, here's what we learned. Read more
  61. New WPP chief hits the ground running September 6, 2018 - WPP has filled its CEO vacancy - and there's a lot to do. Read more
  62. The march of the tech titans on live sport August 21, 2018 - Facebook, Amazon, Google, Twitter and others are leveraging the power of live sports to help them grow. Read more
  63. Why can Google do no wrong? August 15, 2018 - While fellow tech companies showed signs of wear and tear in second quarter reports, Google is going from strength to strength. Why? Read more
  64. Does mobile pose a threat to TV? August 7, 2018 - Audiences appear to be increasingly consuming video on their mobile devices. What does that mean for TV? Read more
  65. What’s Facebook’s problem? August 2, 2018 - For years, Facebook has been the darling of the tech and media worlds. In the light of its latest quarterly report, is the inevitable conclusion that its star is fading? Read more
  66. The power of transparency in programmatic July 24, 2018 - Programmatic has finally come of age. It is celebrating a decade of existence with ever-increasing prominence in the advertising sector. In the US, eMarketer has projected that by 2019 83.6% of digital display ad dollars will be spent programmatically - that's not far short of $46bn. It is also finally maturing, becoming more stable and reliable as the major players start to take responsibility and drive transparency. Read more
  67. Back to the future with Martin Sorrell July 17, 2018 - When Sir Martin Sorrell, founder and Chairman of WPP, left the company a few months ago, his farewell note to employees around the world included the phrase 'back to the future'. Few could have foreseen how quickly the return of the future would come around. Read more
  68. Media audits: the big four or specialists? July 11, 2018 - In an increasingly complex media landscape, media audits are increasingly important; should advertisers choose one of the ‘big four’ firms or a smaller media specialist to carry out their audits? Read more
  69. The Digital World Cup June 26, 2018 - There are few events that unite audiences like the FIFA World Cup - but those audiences are increasingly consuming these events online rather than TV. What are the implications for advertisers, and how should they respond? Read more
  70. AT&T, Time Warner and the battle for the future of entertainment June 16, 2018 - The court approval of US telco giant AT&T’s acquisition of Time Warner will have huge ramifications for the media and entertainment sector; in fact, it already is... AT&T finalises acquisition of Time Warner The entertainment, media and technology worlds watched with bated breath this week as a US court deliberated over whether to allow AT&T’s ... Read more
  71. Accenture’s move into programmatic media planning and buying May 31, 2018 - Accenture has announced that it is launching a programmatic services offering – a move that fundamentally threatens its impartiality as a media auditor. Accenture announces programmatic services offering Last week Accenture, best known in advertising circles for its media auditing business, announced that its digital arm, Accenture Interactive, was launching a programmatic services practice. Accenture Interactive ... Read more
  72. How video streaming services are forcing the TV industry to transform May 31, 2018 - Video streaming services are having a dramatic impact on TV advertising. Is there any hope for TV? Video streaming services: TV’s nemesis TV, once the unassailable king of advertising, is at risk of being toppled from its throne. Video streaming services such as Netflix, Hulu and Amazon Prime are fundamentally changing the viewing habits of ... Read more
  73. Media agencies: how to survive in a new age May 4, 2018 - In an increasingly digital and fast-paced world, media agencies must rethink the essence of their reason for existence in order to survive. Technology is changing everything It won’t have escaped your notice that the media landscape is - to use a somewhat overused phrase - changing at an unprecedented pace. 10 years ago, a BlackBerry ... Read more
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