Netflix with Ads: room for improvement May 11, 2023 - Netflix launched its 'Basic with Ads' ad-supported tier six months ago - and there's room for improvement. What does the streaming giant plan to do? Read more Is it game over for TikTok? April 5, 2023 - TikTok is under close scrutiny by governments around the world - what does that mean for advertisers and how should they respond? Read more The future is retail – but buy carefully March 23, 2023 - The online advertising duopoly is losing market share - much of it to retail media networks. How should advertisers approach them? Read more Gaming: an exciting way to engage passionate audiences March 16, 2023 - Gaming is sociable, connected and immersive - making it a huge opportunity for marketers. So what's the best approach for this exciting medium? Read more India becomes the world’s most populous country: a huge opportunity for brands March 8, 2023 - India will overtake China to become the world's most populous country in 2023. The opportunities for India, the global economy and for brands are significant. Read more Chat GPT on ChatGPT February 28, 2023 - ChatGPT has taken the world by storm in recent weeks. But what will its impact on the advertising industry be? Should we be alarmed? Who better to ask than ChatGPT itself... Read more What’s happening in the metaverse? February 14, 2023 - The buzz around the metaverse has subsided, but that doesn't mean nothing's happening. What are the opportunities and what's the right approach for advertisers? Read more Key insights from our Inflation Report February 13, 2023 - ECI Media Management's annual Media Inflation Report is out now, with media inflation forecasts for 2023. Discover key insights from the report. Read more TikTok: the time is now January 18, 2023 - Smaller players such as TikTok are gaining a stronger hold of the US digital ad market. So why is TikTok so popular and will it stand up to increased scrutiny? Read more What does 2023 hold for the advertising industry? December 16, 2022 - December is a time to reflect on the last 12 months and look forward to the year ahead. So what does 2023 hold for the advertising industry? Read more Is Big Tech in big trouble? December 2, 2022 - For many years the world's biggest tech companies enjoyed apparently limitless growth. But times seem to be changing: is Big Tech in trouble? Read more Will AVOD create a brighter future for Netflix? November 29, 2022 - Netflix launched its 'Basic with Ads' tier in November. Can AVOD help Netflix create a brighter future after a difficult year? Read more Advertising and the World Cup November 22, 2022 - Coverage of the World Cup has focused on controversies and social issues with the host nation. What are the implications for advertisers? Read more Creating a sustainable media industry November 18, 2022 - As COP27 comes to an end and climate issues are top of mind for consumers, we explore how to create a more sustainable media industry. Read more Advertisers boycott Twitter as Musk unleashes chaos November 17, 2022 - Advertisers have chosen to boycott Twitter following chaotic changes implemented by new owner Elon Musk. What's next for the platform? Read more The ANA Masters of Marketing 2022: ECI’s key insights November 4, 2022 - With so many of the key players in the US ad industry speaking at the ANA Masters of Marketing this year, we share our key insights. Read more ANA Masters of Marketing 2022: Day 1 – it’s good to be back October 27, 2022 - The ANA's flagship Masters of Marketing is back with a bang: here's what you need to know from day one, from purpose to growth. Read more Disney versus Netflix: The AVOD battle September 16, 2022 - Disney+ and Netflix are launching ad-supported tiers within weeks of each other, taking the battle for dominance to the next level. Read more
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