What’s Facebook’s problem?August 2, 2018-For years, Facebook has been the darling of the tech and media worlds. In the light of its latest quarterly report, is the inevitable conclusion that its star is fading? Read more
The power of transparency in programmaticJuly 24, 2018-Programmatic has finally come of age. It is celebrating a decade of existence with ever-increasing prominence in the advertising sector. In the US, eMarketer has projected that by 2019 83.6% of digital display ad dollars will be spent programmatically - that's not far short of $46bn. It is also finally maturing, becoming more stable and reliable as the major players start to take responsibility and drive transparency. Read more
Back to the future with Martin SorrellJuly 17, 2018-When Sir Martin Sorrell, founder and Chairman of WPP, left the company a few months ago, his farewell note to employees around the world included the phrase 'back to the future'. Few could have foreseen how quickly the return of the future would come around. Read more
Media audits: the big four or specialists?July 11, 2018-In an increasingly complex media landscape, media audits are increasingly important; should advertisers choose one of the ‘big four’ firms or a smaller media specialist to carry out their audits? Read more
The Digital World CupJune 26, 2018-There are few events that unite audiences like the FIFA World Cup - but those audiences are increasingly consuming these events online rather than TV. What are the implications for advertisers, and how should they respond? Read more
AT&T, Time Warner and the battle for the future of entertainmentJune 16, 2018-The court approval of US telco giant AT&T’s acquisition of Time Warner will have huge ramifications for the media and entertainment sector; in fact, it already is... AT&T finalises acquisition of Time Warner The entertainment, media and technology worlds watched with bated breath this week as a US court deliberated over whether to allow AT&T’s ... Read more
Accenture’s move into programmatic media planning and buyingMay 31, 2018-Accenture has announced that it is launching a programmatic services offering – a move that fundamentally threatens its impartiality as a media auditor. Accenture announces programmatic services offering Last week Accenture, best known in advertising circles for its media auditing business, announced that its digital arm, Accenture Interactive, was launching a programmatic services practice. Accenture Interactive ... Read more
How video streaming services are forcing the TV industry to transformMay 31, 2018-Video streaming services are having a dramatic impact on TV advertising. Is there any hope for TV? Video streaming services: TV’s nemesis TV, once the unassailable king of advertising, is at risk of being toppled from its throne. Video streaming services such as Netflix, Hulu and Amazon Prime are fundamentally changing the viewing habits of ... Read more
Media agencies: how to survive in a new ageMay 4, 2018-In an increasingly digital and fast-paced world, media agencies must rethink the essence of their reason for existence in order to survive. Technology is changing everything It won’t have escaped your notice that the media landscape is - to use a somewhat overused phrase - changing at an unprecedented pace. 10 years ago, a BlackBerry ... Read more
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Does mobile pose a threat to TV? August 7, 2018 - Audiences appear to be increasingly consuming video on their mobile devices. What does that mean for TV? Read more
What’s Facebook’s problem? August 2, 2018 - For years, Facebook has been the darling of the tech and media worlds. In the light of its latest quarterly report, is the inevitable conclusion that its star is fading? Read more
The power of transparency in programmatic July 24, 2018 - Programmatic has finally come of age. It is celebrating a decade of existence with ever-increasing prominence in the advertising sector. In the US, eMarketer has projected that by 2019 83.6% of digital display ad dollars will be spent programmatically - that's not far short of $46bn. It is also finally maturing, becoming more stable and reliable as the major players start to take responsibility and drive transparency. Read more
Back to the future with Martin Sorrell July 17, 2018 - When Sir Martin Sorrell, founder and Chairman of WPP, left the company a few months ago, his farewell note to employees around the world included the phrase 'back to the future'. Few could have foreseen how quickly the return of the future would come around. Read more
Media audits: the big four or specialists? July 11, 2018 - In an increasingly complex media landscape, media audits are increasingly important; should advertisers choose one of the ‘big four’ firms or a smaller media specialist to carry out their audits? Read more
The Digital World Cup June 26, 2018 - There are few events that unite audiences like the FIFA World Cup - but those audiences are increasingly consuming these events online rather than TV. What are the implications for advertisers, and how should they respond? Read more
AT&T, Time Warner and the battle for the future of entertainment June 16, 2018 - The court approval of US telco giant AT&T’s acquisition of Time Warner will have huge ramifications for the media and entertainment sector; in fact, it already is... AT&T finalises acquisition of Time Warner The entertainment, media and technology worlds watched with bated breath this week as a US court deliberated over whether to allow AT&T’s ... Read more
Accenture’s move into programmatic media planning and buying May 31, 2018 - Accenture has announced that it is launching a programmatic services offering – a move that fundamentally threatens its impartiality as a media auditor. Accenture announces programmatic services offering Last week Accenture, best known in advertising circles for its media auditing business, announced that its digital arm, Accenture Interactive, was launching a programmatic services practice. Accenture Interactive ... Read more
How video streaming services are forcing the TV industry to transform May 31, 2018 - Video streaming services are having a dramatic impact on TV advertising. Is there any hope for TV? Video streaming services: TV’s nemesis TV, once the unassailable king of advertising, is at risk of being toppled from its throne. Video streaming services such as Netflix, Hulu and Amazon Prime are fundamentally changing the viewing habits of ... Read more
Media agencies: how to survive in a new age May 4, 2018 - In an increasingly digital and fast-paced world, media agencies must rethink the essence of their reason for existence in order to survive. Technology is changing everything It won’t have escaped your notice that the media landscape is - to use a somewhat overused phrase - changing at an unprecedented pace. 10 years ago, a BlackBerry ... Read more