Disney versus Netflix: The AVOD battleSeptember 16, 2022-Disney+ and Netflix are launching ad-supported tiers within weeks of each other, taking the battle for dominance to the next level. Read more
The Metaverse: Marketers, you are being notifiedNovember 16, 2021-The Metaverse is the latest digital frontier - but what is it and, more importantly, what does it mean for marketers? ECI's Digital Consultant for North America, Deyon Brown, explores a brave new world. Read more
Purpose and diversity: the ANA Masters of Marketing 2021October 29, 2021-Purpose and diversity were the words on everyone's lips at the 2021 Masters of Marketing, but what else were attendees and speakers talking about, on and off stage? Deyon Brown, our Head of Digital, North America, shares her key learnings from the event. Read more
2021: The summer of sports marketingJuly 7, 2021-Sport is unique in its ability to bring joy to billions of people across the world and, with fans hungrier than ever for the excitement of live sport, there are myriad opportunities this summer for advertisers to get involved and associated their brands and products with these positive, life-enhancing and emotional moments. What will sports marketing look like in 2021? Read more
Is this the end of the entertainment mergers?May 27, 2021-WarnerMedia and Discovery announced their plan to merge last week, and this week Amazon confirmed its purchase of MGM. Are these bids to win the streaming wars the last of the big entertainment mergers? Read more
Disney versus Netflix: The AVOD battle September 16, 2022 - Disney+ and Netflix are launching ad-supported tiers within weeks of each other, taking the battle for dominance to the next level. Read more
Instagram faces a backlash against ‘TikTokification’ September 1, 2022 - Instagram has responded to TikTok's growth with renewed focus on short-form video, but the move has fuelled a backlash. Why? Read more
A cookieless future is coming, but not yet August 16, 2022 - Google has delayed the cookieless future again, but that doesn't mean that advertisers should stop preparing Read more
Podcast advertising: not just a phase July 27, 2022 - Podcasts really took off in the pandemic, with podcast advertising becoming a hit with brands. Has it got longevity? Read more
Advertising in a recession: what’s the best approach? July 4, 2022 - With economic downturns becoming a reality across much of the world, we explore what advertising in a recession in 2022 looks like for brands. Read more
Netflix advertising: a new frontier for the ad industry? June 15, 2022 - Netflix announced that it will introduce an ad-supported tier to its platform. What does Netflix advertising mean for the rest of the industry? Read more
Key TV trends for marketers at the 2022 Upfronts May 24, 2022 - The TV landscape is evolving rapidly. Here's what advertisers need to know to secure the best deals at the 2022 Upfronts and beyond. Read more
Meta versus TikTok: the battle for our attention April 25, 2022 - For years Meta companies have dominated our online lives - but with their user numbers declining, does the future belong to TikTok? Read more
ECI Media Management announces support for Ukrainian colleagues and makes plans to suspend operations in Russia March 23, 2022 - ECI Media Management is deeply shocked and saddened by the Russian invasion of Ukraine, and by the scale of the suffering inflicted on the people of Ukraine. Read more
How the advertising industry is supporting Ukraine and fighting disinformation March 15, 2022 - In a globalized world where large companies often wield equal or greater power than national governments, many eyes have been on how they are responding to the Russian president’s invasion of Ukraine. Read more
Jumping into the metaverse: what do advertisers need to consider? February 3, 2022 - The metaverse is on everyone's minds, lips and media strategies in 2022 - but what do marketers need to think about before jumping in? Read more
CES 2022: The future of technology and the future of events January 12, 2022 - CES 2022 was a muted version of the tech show. But it still provided inspiration, as well as a blueprint for other large events in 2022 and beyond. Read more
The Metaverse: Marketers, you are being notified November 16, 2021 - The Metaverse is the latest digital frontier - but what is it and, more importantly, what does it mean for marketers? ECI's Digital Consultant for North America, Deyon Brown, explores a brave new world. Read more
Purpose and diversity: the ANA Masters of Marketing 2021 October 29, 2021 - Purpose and diversity were the words on everyone's lips at the 2021 Masters of Marketing, but what else were attendees and speakers talking about, on and off stage? Deyon Brown, our Head of Digital, North America, shares her key learnings from the event. Read more
The story told by the TV industry’s Q2 results August 24, 2021 - The TV companies recently released their Q2 results. What story do they tell us about the state of the post-pandemic TV industry? Read more
What should we expect from the post-pandemic media market? July 22, 2021 - As the pandemic eases, economic recovery starts across the world and consumers start spending again, brands will be hoping to benefit. Where does the media industry find itself now? Read more
2021: The summer of sports marketing July 7, 2021 - Sport is unique in its ability to bring joy to billions of people across the world and, with fans hungrier than ever for the excitement of live sport, there are myriad opportunities this summer for advertisers to get involved and associated their brands and products with these positive, life-enhancing and emotional moments. What will sports marketing look like in 2021? Read more
Is this the end of the entertainment mergers? May 27, 2021 - WarnerMedia and Discovery announced their plan to merge last week, and this week Amazon confirmed its purchase of MGM. Are these bids to win the streaming wars the last of the big entertainment mergers? Read more