Are ads an inevitability for Netflix? August 9, 2019 - As media companies such as Disney, Amazon and Apple launch their streaming services, Netflix's first mover advantage is at risk. How can the streaming company its business and continue to grow? Read more Conflict of interest means WPP won’t participate in Accenture-led pitches July 5, 2019 - In a surprise move from WPP, it has come to light that conflict of interest will result in WPP not participating in Accenture – led pitches. In the era of transparency, could this become the industry norm? Read more Apple is retiring its iconic iTunes in a move reflective of a changing industry June 10, 2019 - Could the consolidation of Apple products see the end of the download era? Spotify and Apple Music change the way consumers engage with the music industry Read more Changing the rules of the internet: can Zuckerberg turn around Facebook’s fortunes? May 30, 2019 - Zuckerberg has outlined four key areas for change: harmful content, election integrity, privacy and data portability. It will be interesting to see how changes will affect the user experience and ultimately the commercial success of this platform. Read more US senator and presidential hopeful Elizabeth Warren takes on Big Tech May 3, 2019 - US senator and presidential hopeful Elizabeth Warren recently proposed some dramatic antitrust regulations. How will this affect Big Tech development and innovation? Read more With Sizmek fading away – a monopoly is on the rise April 25, 2019 - The demand side ad-server is at the core of most advertisers’ online media tech stacks, delivering real time data on the most important metrics. Read more How can vehicles like YouTube be made safe? April 4, 2019 - Brand safety scandals involving video streaming platforms are far from uncommon. How can these vehicles be made safe? Read more The reincarnation of audio March 22, 2019 - As the digital audio market proliferates and diversifies, advertisers should take note. Read more AI will make personalisation even more powerful: advertisers must exercise restraint March 10, 2019 - As AI gives advertisers ever greater powers of personalisation, they must consider carefully how they will use customer data. Read more Out of home: rising above the clutter January 16, 2019 - In an age of small screens, out of home advertising offers impact, innovation and effectiveness. Read more The creation of Wunderman Thompson: is it really the answer? December 19, 2018 - The latest in a series of WPP mergers is that between Wunderman and JWT - but is that really what clients need? Read more 5G is coming – here’s what it means for marketers December 10, 2018 - AT&T and Verizon have announced 5G-enabled smartphones with Samsung for 2019 - 5G is here. Where will the new super-fast mobile internet connectivity take us? Read more Martin Sorrell’s ambitions for S4 Capital reflect a changing industry November 29, 2018 - Tools and technology are dramatically transforming the communications industry - and S4 Capital is a reflection of that. Read more How smart speakers are changing the way we search and shop November 22, 2018 - This Black Friday many consumers will be purchasing a smart speaker. How will it change their behaviour and how should brands respond? Read more The evolution of the role of the marketer – and what that means for the future of the industry November 16, 2018 - The marketers' role has changed dramatically over the last four decades. What can we learn from the changing questions that they must ask themselves? Read more Day 3 at the ANA Masters of Marketing October 28, 2018 - More inspiring content and ideas to take home from day 3 at the Masters of Marketing. Read more Day 2 at the ANA Masters of Marketing October 26, 2018 - The conference has officially started with energising, thought-provoking and fascinating talks. Read more The ANA Masters of Marketing conference: Day 1 download October 25, 2018 - The 2018 ANA Masters of Marketing conference has kicked off with aplomb. Read more
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Are ads an inevitability for Netflix? August 9, 2019 - As media companies such as Disney, Amazon and Apple launch their streaming services, Netflix's first mover advantage is at risk. How can the streaming company its business and continue to grow? Read more
Conflict of interest means WPP won’t participate in Accenture-led pitches July 5, 2019 - In a surprise move from WPP, it has come to light that conflict of interest will result in WPP not participating in Accenture – led pitches. In the era of transparency, could this become the industry norm? Read more
Apple is retiring its iconic iTunes in a move reflective of a changing industry June 10, 2019 - Could the consolidation of Apple products see the end of the download era? Spotify and Apple Music change the way consumers engage with the music industry Read more
Changing the rules of the internet: can Zuckerberg turn around Facebook’s fortunes? May 30, 2019 - Zuckerberg has outlined four key areas for change: harmful content, election integrity, privacy and data portability. It will be interesting to see how changes will affect the user experience and ultimately the commercial success of this platform. Read more
US senator and presidential hopeful Elizabeth Warren takes on Big Tech May 3, 2019 - US senator and presidential hopeful Elizabeth Warren recently proposed some dramatic antitrust regulations. How will this affect Big Tech development and innovation? Read more
With Sizmek fading away – a monopoly is on the rise April 25, 2019 - The demand side ad-server is at the core of most advertisers’ online media tech stacks, delivering real time data on the most important metrics. Read more
How can vehicles like YouTube be made safe? April 4, 2019 - Brand safety scandals involving video streaming platforms are far from uncommon. How can these vehicles be made safe? Read more
The reincarnation of audio March 22, 2019 - As the digital audio market proliferates and diversifies, advertisers should take note. Read more
AI will make personalisation even more powerful: advertisers must exercise restraint March 10, 2019 - As AI gives advertisers ever greater powers of personalisation, they must consider carefully how they will use customer data. Read more
Out of home: rising above the clutter January 16, 2019 - In an age of small screens, out of home advertising offers impact, innovation and effectiveness. Read more
The creation of Wunderman Thompson: is it really the answer? December 19, 2018 - The latest in a series of WPP mergers is that between Wunderman and JWT - but is that really what clients need? Read more
5G is coming – here’s what it means for marketers December 10, 2018 - AT&T and Verizon have announced 5G-enabled smartphones with Samsung for 2019 - 5G is here. Where will the new super-fast mobile internet connectivity take us? Read more
Martin Sorrell’s ambitions for S4 Capital reflect a changing industry November 29, 2018 - Tools and technology are dramatically transforming the communications industry - and S4 Capital is a reflection of that. Read more
How smart speakers are changing the way we search and shop November 22, 2018 - This Black Friday many consumers will be purchasing a smart speaker. How will it change their behaviour and how should brands respond? Read more
The evolution of the role of the marketer – and what that means for the future of the industry November 16, 2018 - The marketers' role has changed dramatically over the last four decades. What can we learn from the changing questions that they must ask themselves? Read more
Day 3 at the ANA Masters of Marketing October 28, 2018 - More inspiring content and ideas to take home from day 3 at the Masters of Marketing. Read more
Day 2 at the ANA Masters of Marketing October 26, 2018 - The conference has officially started with energising, thought-provoking and fascinating talks. Read more