Is the future all talk?April 19, 2021-With the rise of podcasting and social audio's explosion onto the scene this year, there are endless new opportunities for brands. So, is the future all talk? Read more
Purpose and authenticity: this year’s ANA Masters of MarketingOctober 29, 2020-The ANA's Masters of Marketing went ahead as always last week - but with attendees watching at home. Our US Business Director, Victoria Potter, learned how the industry is responding to a difficult year with authenticity and a human-centric focus. Read more
AT&T’s digital advertising ambitionsSeptember 24, 2020-AT&T has acquired multiple companies over the last few years in order to diversify into the digital advertising market. How is it going? Read more
The streaming wars part two: PandemicSeptember 1, 2020-The streaming platforms, both old and new, have been a rare success story of the pandemic. What does the future hold now that life is slowly returning to normal? Read more
Are Big Tech’s Q2 results too good?August 7, 2020-The Big Four released remarkable Q2 results last week - but in the context of global economic crisis and a congress antitrust investigation, results this good might not be such a good thing. Read more
Why now is the right time for an intensive marketing campaignJuly 13, 2020-With low media prices and the first signs of economic recovery in many markets, it is a good time for advertisers to increase their share of voice to ensure they are top of mind as consumers start spending again. Read more