The Metaverse: Marketers, you are being notifiedNovember 16, 2021-The Metaverse is the latest digital frontier - but what is it and, more importantly, what does it mean for marketers? ECI's Digital Consultant for North America, Deyon Brown, explores a brave new world. Read more
Purpose and diversity: the ANA Masters of Marketing 2021October 29, 2021-Purpose and diversity were the words on everyone's lips at the 2021 Masters of Marketing, but what else were attendees and speakers talking about, on and off stage? Deyon Brown, our Head of Digital, North America, shares her key learnings from the event. Read more
2021: The summer of sports marketingJuly 7, 2021-Sport is unique in its ability to bring joy to billions of people across the world and, with fans hungrier than ever for the excitement of live sport, there are myriad opportunities this summer for advertisers to get involved and associated their brands and products with these positive, life-enhancing and emotional moments. What will sports marketing look like in 2021? Read more
Is this the end of the entertainment mergers?May 27, 2021-WarnerMedia and Discovery announced their plan to merge last week, and this week Amazon confirmed its purchase of MGM. Are these bids to win the streaming wars the last of the big entertainment mergers? Read more
Is the future all talk?April 19, 2021-With the rise of podcasting and social audio's explosion onto the scene this year, there are endless new opportunities for brands. So, is the future all talk? Read more
Purpose and authenticity: this year’s ANA Masters of MarketingOctober 29, 2020-The ANA's Masters of Marketing went ahead as always last week - but with attendees watching at home. Our US Business Director, Victoria Potter, learned how the industry is responding to a difficult year with authenticity and a human-centric focus. Read more