The reincarnation of audio March 22, 2019 - As the digital audio market proliferates and diversifies, advertisers should take note. Read more AI will make personalisation even more powerful: advertisers must exercise restraint March 10, 2019 - As AI gives advertisers ever greater powers of personalisation, they must consider carefully how they will use customer data. Read more Out of home: rising above the clutter January 16, 2019 - In an age of small screens, out of home advertising offers impact, innovation and effectiveness. Read more The creation of Wunderman Thompson: is it really the answer? December 19, 2018 - The latest in a series of WPP mergers is that between Wunderman and JWT - but is that really what clients need? Read more 5G is coming – here’s what it means for marketers December 10, 2018 - AT&T and Verizon have announced 5G-enabled smartphones with Samsung for 2019 - 5G is here. Where will the new super-fast mobile internet connectivity take us? Read more Martin Sorrell’s ambitions for S4 Capital reflect a changing industry November 29, 2018 - Tools and technology are dramatically transforming the communications industry - and S4 Capital is a reflection of that. Read more How smart speakers are changing the way we search and shop November 22, 2018 - This Black Friday many consumers will be purchasing a smart speaker. How will it change their behaviour and how should brands respond? Read more The evolution of the role of the marketer – and what that means for the future of the industry November 16, 2018 - The marketers' role has changed dramatically over the last four decades. What can we learn from the changing questions that they must ask themselves? Read more Day 3 at the ANA Masters of Marketing October 28, 2018 - More inspiring content and ideas to take home from day 3 at the Masters of Marketing. Read more Day 2 at the ANA Masters of Marketing October 26, 2018 - The conference has officially started with energising, thought-provoking and fascinating talks. Read more The ANA Masters of Marketing conference: Day 1 download October 25, 2018 - The 2018 ANA Masters of Marketing conference has kicked off with aplomb. Read more Transparency in the ad industry two years after the ANA report October 18, 2018 - Two years ago the ANA published a report about non-transparent practices in the US ad industry. Now investigators have been called in. Read more Transparency in the ad industry two years after the ANA report October 18, 2018 - Two years ago the ANA published a report about non-transparent practices in the US ad industry. Now investigators have been called in. Read more Amazon is coming for your ad dollars October 11, 2018 - The online shopping platform has streamlined its advertising offering, making it a real threat for Google and Facebook Read more Facebook’s woes show no sign of abating October 4, 2018 - A massive security breach is just the latest chapter in a bad year for the tech giant. Read more In the news this week: Comcast wins Sky bid, and Instagram founders resign September 28, 2018 - ECI's round-up of the media industry's major stories this week Read more The effectiveness battle: performance marketing versus brand marketing September 24, 2018 - ECI was at DMEXCO in Cologne this week: from ethical hackers to in-housing, here's what we learned. Read more ECI’s DMEXCO download September 14, 2018 - ECI was at DMEXCO in Cologne this week: from ethical hackers to in-housing, here's what we learned. Read more
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The reincarnation of audio March 22, 2019 - As the digital audio market proliferates and diversifies, advertisers should take note. Read more
AI will make personalisation even more powerful: advertisers must exercise restraint March 10, 2019 - As AI gives advertisers ever greater powers of personalisation, they must consider carefully how they will use customer data. Read more
Out of home: rising above the clutter January 16, 2019 - In an age of small screens, out of home advertising offers impact, innovation and effectiveness. Read more
The creation of Wunderman Thompson: is it really the answer? December 19, 2018 - The latest in a series of WPP mergers is that between Wunderman and JWT - but is that really what clients need? Read more
5G is coming – here’s what it means for marketers December 10, 2018 - AT&T and Verizon have announced 5G-enabled smartphones with Samsung for 2019 - 5G is here. Where will the new super-fast mobile internet connectivity take us? Read more
Martin Sorrell’s ambitions for S4 Capital reflect a changing industry November 29, 2018 - Tools and technology are dramatically transforming the communications industry - and S4 Capital is a reflection of that. Read more
How smart speakers are changing the way we search and shop November 22, 2018 - This Black Friday many consumers will be purchasing a smart speaker. How will it change their behaviour and how should brands respond? Read more
The evolution of the role of the marketer – and what that means for the future of the industry November 16, 2018 - The marketers' role has changed dramatically over the last four decades. What can we learn from the changing questions that they must ask themselves? Read more
Day 3 at the ANA Masters of Marketing October 28, 2018 - More inspiring content and ideas to take home from day 3 at the Masters of Marketing. Read more
Day 2 at the ANA Masters of Marketing October 26, 2018 - The conference has officially started with energising, thought-provoking and fascinating talks. Read more
Transparency in the ad industry two years after the ANA report October 18, 2018 - Two years ago the ANA published a report about non-transparent practices in the US ad industry. Now investigators have been called in. Read more
Amazon is coming for your ad dollars October 11, 2018 - The online shopping platform has streamlined its advertising offering, making it a real threat for Google and Facebook Read more
Facebook’s woes show no sign of abating October 4, 2018 - A massive security breach is just the latest chapter in a bad year for the tech giant. Read more
In the news this week: Comcast wins Sky bid, and Instagram founders resign September 28, 2018 - ECI's round-up of the media industry's major stories this week Read more
The effectiveness battle: performance marketing versus brand marketing September 24, 2018 - ECI was at DMEXCO in Cologne this week: from ethical hackers to in-housing, here's what we learned. Read more
ECI’s DMEXCO download September 14, 2018 - ECI was at DMEXCO in Cologne this week: from ethical hackers to in-housing, here's what we learned. Read more