TikTok: the time is now January 18, 2023 - Smaller players such as TikTok are gaining a stronger hold of the US digital ad market. So why is TikTok so popular and will it stand up to increased scrutiny? Read more What does 2023 hold for the advertising industry? December 16, 2022 - December is a time to reflect on the last 12 months and look forward to the year ahead. So what does 2023 hold for the advertising industry? Read more Is Big Tech in big trouble? December 2, 2022 - For many years the world's biggest tech companies enjoyed apparently limitless growth. But times seem to be changing: is Big Tech in trouble? Read more Will AVOD create a brighter future for Netflix? November 29, 2022 - Netflix launched its 'Basic with Ads' tier in November. Can AVOD help Netflix create a brighter future after a difficult year? Read more Advertising and the World Cup November 22, 2022 - Coverage of the World Cup has focused on controversies and social issues with the host nation. What are the implications for advertisers? Read more Creating a sustainable media industry November 18, 2022 - As COP27 comes to an end and climate issues are top of mind for consumers, we explore how to create a more sustainable media industry. Read more Advertisers boycott Twitter as Musk unleashes chaos November 17, 2022 - Advertisers have chosen to boycott Twitter following chaotic changes implemented by new owner Elon Musk. What's next for the platform? Read more The ANA Masters of Marketing 2022: ECI’s key insights November 4, 2022 - With so many of the key players in the US ad industry speaking at the ANA Masters of Marketing this year, we share our key insights. Read more ANA Masters of Marketing 2022: Day 1 – it’s good to be back October 27, 2022 - The ANA's flagship Masters of Marketing is back with a bang: here's what you need to know from day one, from purpose to growth. Read more Disney versus Netflix: The AVOD battle September 16, 2022 - Disney+ and Netflix are launching ad-supported tiers within weeks of each other, taking the battle for dominance to the next level. Read more Instagram faces a backlash against ‘TikTokification’ September 1, 2022 - Instagram has responded to TikTok's growth with renewed focus on short-form video, but the move has fuelled a backlash. Why? Read more A cookieless future is coming, but not yet August 16, 2022 - Google has delayed the cookieless future again, but that doesn't mean that advertisers should stop preparing Read more Podcast advertising: not just a phase July 27, 2022 - Podcasts really took off in the pandemic, with podcast advertising becoming a hit with brands. Has it got longevity? Read more Advertising in a recession: what’s the best approach? July 4, 2022 - With economic downturns becoming a reality across much of the world, we explore what advertising in a recession in 2022 looks like for brands. Read more Netflix advertising: a new frontier for the ad industry? June 15, 2022 - Netflix announced that it will introduce an ad-supported tier to its platform. What does Netflix advertising mean for the rest of the industry? Read more Key TV trends for marketers at the 2022 Upfronts May 24, 2022 - The TV landscape is evolving rapidly. Here's what advertisers need to know to secure the best deals at the 2022 Upfronts and beyond. Read more Meta versus TikTok: the battle for our attention April 25, 2022 - For years Meta companies have dominated our online lives - but with their user numbers declining, does the future belong to TikTok? Read more ECI Media Management announces support for Ukrainian colleagues and makes plans to suspend operations in Russia March 23, 2022 - ECI Media Management is deeply shocked and saddened by the Russian invasion of Ukraine, and by the scale of the suffering inflicted on the people of Ukraine. Read more
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