Purpose and authenticity: this year’s ANA Masters of MarketingOctober 29, 2020-The ANA's Masters of Marketing went ahead as always last week - but with attendees watching at home. Our US Business Director, Victoria Potter, learned how the industry is responding to a difficult year with authenticity and a human-centric focus. Read more
AT&T’s digital advertising ambitionsSeptember 24, 2020-AT&T has acquired multiple companies over the last few years in order to diversify into the digital advertising market. How is it going? Read more
The streaming wars part two: PandemicSeptember 1, 2020-The streaming platforms, both old and new, have been a rare success story of the pandemic. What does the future hold now that life is slowly returning to normal? Read more
Are Big Tech’s Q2 results too good?August 7, 2020-The Big Four released remarkable Q2 results last week - but in the context of global economic crisis and a congress antitrust investigation, results this good might not be such a good thing. Read more
Why now is the right time for an intensive marketing campaignJuly 13, 2020-With low media prices and the first signs of economic recovery in many markets, it is a good time for advertisers to increase their share of voice to ensure they are top of mind as consumers start spending again. Read more
TV in the time of coronavirusApril 15, 2020-For billions in lockdown across the world, TV is now the primary source of entertainment and information. How has the coronavirus pandemic impacted on the TV industry? Read more
Advertising and media: key developments in 2021 January 21, 2021 - With the impact of the pandemic likely to be felt this year and far into the future, we share our predictions for key trends in 2021. Read more
Human-centricity: the key to marketing in a post-pandemic world December 1, 2020 - Many believe that the pandemic has ushered in a kinder, more conscious society. Brands will need to respond with marketing that is human-centric. But what does that mean? Read more
The 2020 US Presidential Election: What impact did media spend have? November 20, 2020 - As the US's election night turned into election week, who were the winners? And what impact did media spend have on the result? Read more
Purpose and authenticity: this year’s ANA Masters of Marketing October 29, 2020 - The ANA's Masters of Marketing went ahead as always last week - but with attendees watching at home. Our US Business Director, Victoria Potter, learned how the industry is responding to a difficult year with authenticity and a human-centric focus. Read more
The Upfronts: Is the old ship slowly changing course? October 9, 2020 - The old Upfronts format needed an update so that it aligned more closely with the current media landscape. Is it finally happening? Read more
AT&T’s digital advertising ambitions September 24, 2020 - AT&T has acquired multiple companies over the last few years in order to diversify into the digital advertising market. How is it going? Read more
The streaming wars part two: Pandemic September 1, 2020 - The streaming platforms, both old and new, have been a rare success story of the pandemic. What does the future hold now that life is slowly returning to normal? Read more
Are Big Tech’s Q2 results too good? August 7, 2020 - The Big Four released remarkable Q2 results last week - but in the context of global economic crisis and a congress antitrust investigation, results this good might not be such a good thing. Read more
TikTok: would a US ban spell the end for the video-sharing platform? July 27, 2020 - TikTok's huge audience of young people is making it increasingly popular with advertisers. But now that it is caught up in the tensions between the US and China, can its popularity endure? Read more
Why now is the right time for an intensive marketing campaign July 13, 2020 - With low media prices and the first signs of economic recovery in many markets, it is a good time for advertisers to increase their share of voice to ensure they are top of mind as consumers start spending again. Read more
The Facebook boycott: what are the implications for brands and for Facebook itself? July 2, 2020 - Major advertisers are boycotting Facebook in support of the #StopHateForProfit campaign; what are the implications? Read more
Will the coronavirus pandemic drive seismic changes to the Upfront market? June 18, 2020 - The coronavirus pandemic could catalyse change to the Upfronts format. But what are the reasons and implications? Read more
What will the ‘new normal’ be for the advertising industry? June 9, 2020 - Most agree that advertising will change when we emerge from the coronavirus pandemic into a 'new normal' - but how, and what do marketers need to do to succeed? Read more
Why you shouldn’t be afraid of advertising next to coronavirus-related content May 13, 2020 - Some brands are wary of advertising next to coronavirus-related content, but a nuanced approach will keep your brand safe and help you to take advantage of larger, highly engaged audiences. Read more
Coronavirus has a dramatic effect on media inflation May 6, 2020 - The disruption to global media markets caused by the coronavirus pandemic has caused a sharp drop in demand and therefore in pricing for most media types. Read more
ECI in the press: media auditing is alive and kicking – as long as it takes a modern approach April 28, 2020 - While the old-fashioned approach way of media auditing no longer meets the requirements of marketers, a modern, forensic approach is more relevant than ever. Read more
TV in the time of coronavirus April 15, 2020 - For billions in lockdown across the world, TV is now the primary source of entertainment and information. How has the coronavirus pandemic impacted on the TV industry? Read more
How will the coronavirus pandemic affect the advertising industry? April 6, 2020 - Measures to prevent the spread of coronavirus have caused a dramatic transformation in consumer behaviour, with major implications for the ad industry. Read more