2021: The summer of sports marketingJuly 7, 2021-Sport is unique in its ability to bring joy to billions of people across the world and, with fans hungrier than ever for the excitement of live sport, there are myriad opportunities this summer for advertisers to get involved and associated their brands and products with these positive, life-enhancing and emotional moments. What will sports marketing look like in 2021? Read more
Is this the end of the entertainment mergers?May 27, 2021-WarnerMedia and Discovery announced their plan to merge last week, and this week Amazon confirmed its purchase of MGM. Are these bids to win the streaming wars the last of the big entertainment mergers? Read more
Is the future all talk?April 19, 2021-With the rise of podcasting and social audio's explosion onto the scene this year, there are endless new opportunities for brands. So, is the future all talk? Read more
Purpose and authenticity: this year’s ANA Masters of MarketingOctober 29, 2020-The ANA's Masters of Marketing went ahead as always last week - but with attendees watching at home. Our US Business Director, Victoria Potter, learned how the industry is responding to a difficult year with authenticity and a human-centric focus. Read more
AT&T’s digital advertising ambitionsSeptember 24, 2020-AT&T has acquired multiple companies over the last few years in order to diversify into the digital advertising market. How is it going? Read more
The streaming wars part two: PandemicSeptember 1, 2020-The streaming platforms, both old and new, have been a rare success story of the pandemic. What does the future hold now that life is slowly returning to normal? Read more
Are Big Tech’s Q2 results too good?August 7, 2020-The Big Four released remarkable Q2 results last week - but in the context of global economic crisis and a congress antitrust investigation, results this good might not be such a good thing. Read more
Why now is the right time for an intensive marketing campaignJuly 13, 2020-With low media prices and the first signs of economic recovery in many markets, it is a good time for advertisers to increase their share of voice to ensure they are top of mind as consumers start spending again. Read more
The story told by the TV industry’s Q2 results August 24, 2021 - The TV companies recently released their Q2 results. What story do they tell us about the state of the post-pandemic TV industry? Read more
What should we expect from the post-pandemic media market? July 22, 2021 - As the pandemic eases, economic recovery starts across the world and consumers start spending again, brands will be hoping to benefit. Where does the media industry find itself now? Read more
2021: The summer of sports marketing July 7, 2021 - Sport is unique in its ability to bring joy to billions of people across the world and, with fans hungrier than ever for the excitement of live sport, there are myriad opportunities this summer for advertisers to get involved and associated their brands and products with these positive, life-enhancing and emotional moments. What will sports marketing look like in 2021? Read more
Is this the end of the entertainment mergers? May 27, 2021 - WarnerMedia and Discovery announced their plan to merge last week, and this week Amazon confirmed its purchase of MGM. Are these bids to win the streaming wars the last of the big entertainment mergers? Read more
Is the future all talk? April 19, 2021 - With the rise of podcasting and social audio's explosion onto the scene this year, there are endless new opportunities for brands. So, is the future all talk? Read more
Clear history: Google confirms its plans to kill the cookie March 22, 2021 - With the impact of the pandemic likely to be felt this year and far into the future, we share our predictions for key trends in 2021. Read more
Advertising and media: key developments in 2021 January 21, 2021 - With the impact of the pandemic likely to be felt this year and far into the future, we share our predictions for key trends in 2021. Read more
Human-centricity: the key to marketing in a post-pandemic world December 1, 2020 - Many believe that the pandemic has ushered in a kinder, more conscious society. Brands will need to respond with marketing that is human-centric. But what does that mean? Read more
The 2020 US Presidential Election: What impact did media spend have? November 20, 2020 - As the US's election night turned into election week, who were the winners? And what impact did media spend have on the result? Read more
Purpose and authenticity: this year’s ANA Masters of Marketing October 29, 2020 - The ANA's Masters of Marketing went ahead as always last week - but with attendees watching at home. Our US Business Director, Victoria Potter, learned how the industry is responding to a difficult year with authenticity and a human-centric focus. Read more
The Upfronts: Is the old ship slowly changing course? October 9, 2020 - The old Upfronts format needed an update so that it aligned more closely with the current media landscape. Is it finally happening? Read more
AT&T’s digital advertising ambitions September 24, 2020 - AT&T has acquired multiple companies over the last few years in order to diversify into the digital advertising market. How is it going? Read more
The streaming wars part two: Pandemic September 1, 2020 - The streaming platforms, both old and new, have been a rare success story of the pandemic. What does the future hold now that life is slowly returning to normal? Read more
Are Big Tech’s Q2 results too good? August 7, 2020 - The Big Four released remarkable Q2 results last week - but in the context of global economic crisis and a congress antitrust investigation, results this good might not be such a good thing. Read more
TikTok: would a US ban spell the end for the video-sharing platform? July 27, 2020 - TikTok's huge audience of young people is making it increasingly popular with advertisers. But now that it is caught up in the tensions between the US and China, can its popularity endure? Read more
Why now is the right time for an intensive marketing campaign July 13, 2020 - With low media prices and the first signs of economic recovery in many markets, it is a good time for advertisers to increase their share of voice to ensure they are top of mind as consumers start spending again. Read more
The Facebook boycott: what are the implications for brands and for Facebook itself? July 2, 2020 - Major advertisers are boycotting Facebook in support of the #StopHateForProfit campaign; what are the implications? Read more
Will the coronavirus pandemic drive seismic changes to the Upfront market? June 18, 2020 - The coronavirus pandemic could catalyse change to the Upfronts format. But what are the reasons and implications? Read more