Netflix with Ads: room for improvementMay 11, 2023-Netflix launched its 'Basic with Ads' ad-supported tier six months ago - and there's room for improvement. What does the streaming giant plan to do? Read more
Is it game over for TikTok?April 5, 2023-TikTok is under close scrutiny by governments around the world - what does that mean for advertisers and how should they respond? Read more
Chat GPT on ChatGPTFebruary 28, 2023-ChatGPT has taken the world by storm in recent weeks. But what will its impact on the advertising industry be? Should we be alarmed? Who better to ask than ChatGPT itself... Read more
What’s happening in the metaverse?February 14, 2023-The buzz around the metaverse has subsided, but that doesn't mean nothing's happening. What are the opportunities and what's the right approach for advertisers? Read more
Key insights from our Inflation ReportFebruary 13, 2023-ECI Media Management's annual Media Inflation Report is out now, with media inflation forecasts for 2023. Discover key insights from the report. Read more
TikTok: the time is nowJanuary 18, 2023-Smaller players such as TikTok are gaining a stronger hold of the US digital ad market. So why is TikTok so popular and will it stand up to increased scrutiny? Read more
Is Big Tech in big trouble?December 2, 2022-For many years the world's biggest tech companies enjoyed apparently limitless growth. But times seem to be changing: is Big Tech in trouble? Read more
Advertising and the World CupNovember 22, 2022-Coverage of the World Cup has focused on controversies and social issues with the host nation. What are the implications for advertisers? Read more
Creating a sustainable media industryNovember 18, 2022-As COP27 comes to an end and climate issues are top of mind for consumers, we explore how to create a more sustainable media industry. Read more
Disney versus Netflix: The AVOD battleSeptember 16, 2022-Disney+ and Netflix are launching ad-supported tiers within weeks of each other, taking the battle for dominance to the next level. Read more