Insights from day 2 of CES 2020January 9, 2020-Insights from day 2 of CES - including Quibi keynote and innovations from the show floor. Will Quibi be able to compete with the streaming giants? Read more
Insights from day 1 of CES 2020January 9, 2020-We've kicked off the decade with a week of discovering the latest innovation in tech at CES - and we're sharing daily updates and insights on ECI Thinks. Read more
How to win at in-housingNovember 6, 2019-In-housing has been a hot topic for the ad industry for several years and can be highly effective for advertisers, but it should be approached with caution. Read more
Should Google be worried about Amazon?October 23, 2019-Amazon's 'other' business, Amazon Advertising, is growing rapidly and is chipping away at Google's search dominance. Should Google be worried? Read more
What happened at WeWork?October 9, 2019-WeWork has pulled its IPO - how did it climb so high and what went wrong? And what role has marketing played? Read more
Are ads an inevitability for Netflix?August 9, 2019-As media companies such as Disney, Amazon and Apple launch their streaming services, Netflix's first mover advantage is at risk. How can the streaming company its business and continue to grow? Read more
The future is here: Samsung at CES 2020 January 13, 2020 - Samsung's keynote talk and their futuristic innovations on the show floor were highlights of CES 2020 Read more
Insights from day 2 of CES 2020 January 9, 2020 - Insights from day 2 of CES - including Quibi keynote and innovations from the show floor. Will Quibi be able to compete with the streaming giants? Read more
Why the decline of the online tracking ecosystem could be the start of a golden age for digital advertising December 18, 2019 - The decline of the cookie and the online tracking ecosystem has the industry worried, but could it be the start of a golden age of digital advertising? Read more
The streaming revolution: should marketers be worried about ad-free streaming? December 4, 2019 - The streaming revolution has gained momentum with the launch of services from major entertainment companies. Should marketers worry about the rise of ad-free streaming? Read more
Facebook: the changing fortunes of a tech titan November 27, 2019 - Facebook seems to ricochet from one scandal to the next: what can it do to save its reputation, and is it still an efficient, brand-safe platform? Read more
What does TV fragmentation mean for US marketers? November 15, 2019 - ECI Media Management’s US Business Director, Victoria Potter, looks at the changing TV landscape and explores the ramifications. Read more
Is Snap really a threat to the Google-Facebook duopoly? November 13, 2019 - It's not just Amazon snapping at the heels of Google and Facebook. Snap's ad business enjoyed faster growth than the industry giants'. Read more
How to win at in-housing November 6, 2019 - In-housing has been a hot topic for the ad industry for several years and can be highly effective for advertisers, but it should be approached with caution. Read more
What Ad/Fin’s closure signifies for transparency in digital advertising October 30, 2019 - Ad tech company Ad/Fin closed its doors recently - what does that say about the state of transparency in the digital advertising industry? Read more
Should Google be worried about Amazon? October 23, 2019 - Amazon's 'other' business, Amazon Advertising, is growing rapidly and is chipping away at Google's search dominance. Should Google be worried? Read more
Is Netflix ready for the launch of rival platforms? October 16, 2019 - Netflix releases its Q3 results today, after a difficult few months. Is it ready for the launch of rival streaming platforms, or will things just get harder? Read more
What happened at WeWork? October 9, 2019 - WeWork has pulled its IPO - how did it climb so high and what went wrong? And what role has marketing played? Read more
The growth of Sky’s AdSmart: the saviour of TV? October 4, 2019 - Sky's addressable TV offering is expanding rapidly - but is it the tool that marketers really need? And can addressablility save TV? Read more
The ‘big six’ are adapting – is it working? August 26, 2019 - In the context of a changing advertising industry, the 'big six' holding companies are transforming. But is it working? Read more
Are ads an inevitability for Netflix? August 9, 2019 - As media companies such as Disney, Amazon and Apple launch their streaming services, Netflix's first mover advantage is at risk. How can the streaming company its business and continue to grow? Read more
Conflict of interest means WPP won’t participate in Accenture-led pitches July 5, 2019 - In a surprise move from WPP, it has come to light that conflict of interest will result in WPP not participating in Accenture – led pitches. In the era of transparency, could this become the industry norm? Read more
Apple is retiring its iconic iTunes in a move reflective of a changing industry June 10, 2019 - Could the consolidation of Apple products see the end of the download era? Spotify and Apple Music change the way consumers engage with the music industry Read more