1. shutterstock_697660129 AT&T, Time Warner and the battle for the future of entertainment June 16, 2018 - The court approval of US telco giant AT&T’s acquisition of Time Warner will have huge ramifications for the media and entertainment sector; in fact, it already is... AT&T finalises acquisition of Time Warner The entertainment, media and technology worlds watched with bated breath this week as a US court deliberated over whether to allow AT&T’s Read more
  2. markus-spiske-221494-unsplash Accenture’s move into programmatic media planning and buying May 31, 2018 - Accenture has announced that it is launching a programmatic services offering – a move that fundamentally threatens its impartiality as a media auditor. Accenture announces programmatic services offering Last week Accenture, best known in advertising circles for its media auditing business, announced that its digital arm, Accenture Interactive, was launching a programmatic services practice. Accenture Read more
  3. freestocks-org-618080-unsplash How video streaming services are forcing the TV industry to transform May 31, 2018 - Video streaming services are having a dramatic impact on TV advertising. Is there any hope for TV? Video streaming services: TV’s nemesis TV, once the unassailable king of advertising, is at risk of being toppled from its throne. Video streaming services such as Netflix, Hulu and Amazon Prime are fundamentally changing the viewing habits of Read more
  4. timothy-muza-572-unsplash Media agencies: how to survive in a new age May 4, 2018 - In an increasingly digital and fast-paced world, media agencies must rethink the essence of their reason for existence in order to survive. Technology is changing everything It won’t have escaped your notice that the media landscape is - to use a somewhat overused phrase - changing at an unprecedented pace. 10 years ago, a BlackBerry Read more