1. Why now is the right time for an intensive marketing campaign July 13, 2020 - With low media prices and the first signs of economic recovery in many markets, it is a good time for advertisers to increase their share of voice to ensure they are top of mind as consumers start spending again. Read more
  2. The Facebook boycott: what are the implications for brands and for Facebook itself? July 2, 2020 - Major advertisers are boycotting Facebook in support of the #StopHateForProfit campaign; what are the implications? Read more
  3. Will the coronavirus pandemic drive seismic changes to the Upfront market? June 18, 2020 - The coronavirus pandemic could catalyse change to the Upfronts format. But what are the reasons and implications? Read more
  4. What will the ‘new normal’ be for the advertising industry? June 9, 2020 - Most agree that advertising will change when we emerge from the coronavirus pandemic into a 'new normal' - but how, and what do marketers need to do to succeed? Read more
  5. Why you shouldn’t be afraid of advertising next to coronavirus-related content May 13, 2020 - Some brands are wary of advertising next to coronavirus-related content, but a nuanced approach will keep your brand safe and help you to take advantage of larger, highly engaged audiences. Read more
  6. Coronavirus has a dramatic effect on media inflation May 6, 2020 - The disruption to global media markets caused by the coronavirus pandemic has caused a sharp drop in demand and therefore in pricing for most media types. Read more
  7. ECI in the press: media auditing is alive and kicking – as long as it takes a modern approach April 28, 2020 - While the old-fashioned approach way of media auditing no longer meets the requirements of marketers, a modern, forensic approach is more relevant than ever. Read more
  8. TV in the time of coronavirus April 15, 2020 - For billions in lockdown across the world, TV is now the primary source of entertainment and information. How has the coronavirus pandemic impacted on the TV industry? Read more
  9. How will the coronavirus pandemic affect the advertising industry? April 6, 2020 - Measures to prevent the spread of coronavirus have caused a dramatic transformation in consumer behaviour, with major implications for the ad industry. Read more
  10. Modern media auditing: from assessing value to optimizing buying March 11, 2020 - In a challenging media landscape, a modern approach to media auditing is crucial. Read more
  11. Key insights from the ANA Brand Masters 2020 March 11, 2020 - A key theme of this year's Brand Masters was brand purpose, with many speakers discussing how to earn consumer trust. Our US Business Director shares her learnings. Read more
  12. Will the demise of the cookie lead to better brand building opportunities online? March 3, 2020 - Google's decision to phase out the cookie is a major industry shift. Could it lead to better opportunities to build brands online? Read more
  13. ECI Media Management Inflation Report 2020: what’s driving TV inflation? February 20, 2020 - ECI Media Management's Inflation Report 2020 lifts the lid on key media inflation trends for 2020, and what's driving them. Read more
  14. The future is here: Samsung at CES 2020 January 13, 2020 - Samsung's keynote talk and their futuristic innovations on the show floor were highlights of CES 2020 Read more
  15. Insights from day 2 of CES 2020 January 9, 2020 - Insights from day 2 of CES - including Quibi keynote and innovations from the show floor. Will Quibi be able to compete with the streaming giants? Read more
  16. Insights from day 1 of CES 2020 January 9, 2020 - We've kicked off the decade with a week of discovering the latest innovation in tech at CES - and we're sharing daily updates and insights on ECI Thinks. Read more
  17. Why the decline of the online tracking ecosystem could be the start of a golden age for digital advertising December 18, 2019 - The decline of the cookie and the online tracking ecosystem has the industry worried, but could it be the start of a golden age of digital advertising? Read more
  18. The streaming revolution: should marketers be worried about ad-free streaming? December 4, 2019 - The streaming revolution has gained momentum with the launch of services from major entertainment companies. Should marketers worry about the rise of ad-free streaming? Read more