1. The US TV landscape is transforming before our eyes – what does it mean for marketers? November 15, 2019 - It's not just Amazon snapping at the heels of Google and Facebook. Snap's ad business enjoyed faster growth than the industry giants'. Read more
  2. Is Snap really a threat to the Google-Facebook duopoly? November 13, 2019 - It's not just Amazon snapping at the heels of Google and Facebook. Snap's ad business enjoyed faster growth than the industry giants'. Read more
  3. How to win at in-housing November 6, 2019 - In-housing has been a hot topic for the ad industry for several years and can be highly effective for advertisers, but it should be approached with caution. Read more
  4. What Ad/Fin’s closure signifies for transparency in digital advertising October 30, 2019 - Ad tech company Ad/Fin closed its doors recently - what does that say about the state of transparency in the digital advertising industry? Read more
  5. Should Google be worried about Amazon? October 23, 2019 - Amazon's 'other' business, Amazon Advertising, is growing rapidly and is chipping away at Google's search dominance. Should Google be worried? Read more
  6. Is Netflix ready for the launch of rival platforms? October 16, 2019 - Netflix releases its Q3 results today, after a difficult few months. Is it ready for the launch of rival streaming platforms, or will things just get harder? Read more
  7. What happened at WeWork? October 9, 2019 - WeWork has pulled its IPO - how did it climb so high and what went wrong? And what role has marketing played? Read more
  8. The growth of Sky’s AdSmart: the saviour of TV? October 4, 2019 - Sky's addressable TV offering is expanding rapidly - but is it the tool that marketers really need? And can addressablility save TV? Read more
  9. The ‘big six’ are adapting – is it working? August 26, 2019 - In the context of a changing advertising industry, the 'big six' holding companies are transforming. But is it working? Read more
  10. Are ads an inevitability for Netflix? August 9, 2019 - As media companies such as Disney, Amazon and Apple launch their streaming services, Netflix's first mover advantage is at risk. How can the streaming company its business and continue to grow? Read more
  11. Conflict of interest means WPP won’t participate in Accenture-led pitches July 5, 2019 - In a surprise move from WPP, it has come to light that conflict of interest will result in WPP not participating in Accenture – led pitches. In the era of transparency, could this become the industry norm? Read more
  12. Apple is retiring its iconic iTunes in a move reflective of a changing industry June 10, 2019 - Could the consolidation of Apple products see the end of the download era? Spotify and Apple Music change the way consumers engage with the music industry Read more
  13. Changing the rules of the internet: can Zuckerberg turn around Facebook’s fortunes? May 30, 2019 - Zuckerberg has outlined four key areas for change: harmful content, election integrity, privacy and data portability. It will be interesting to see how changes will affect the user experience and ultimately the commercial success of this platform. Read more
  14. US senator and presidential hopeful Elizabeth Warren takes on Big Tech May 3, 2019 - US senator and presidential hopeful Elizabeth Warren recently proposed some dramatic antitrust regulations. How will this affect Big Tech development and innovation? Read more
  15. With Sizmek fading away – a monopoly is on the rise April 25, 2019 - The demand side ad-server is at the core of most advertisers’ online media tech stacks, delivering real time data on the most important metrics. Read more
  16. How can vehicles like YouTube be made safe? April 4, 2019 - Brand safety scandals involving video streaming platforms are far from uncommon. How can these vehicles be made safe? Read more
  17. The reincarnation of audio March 22, 2019 - As the digital audio market proliferates and diversifies, advertisers should take note. Read more
  18. AI will make personalisation even more powerful: advertisers must exercise restraint March 10, 2019 - As AI gives advertisers ever greater powers of personalisation, they must consider carefully how they will use customer data. Read more