- Women are an increasingly prominent force in the ad industry; the groups they form are leading the advancement of disciplines such as marketing procurement

- Tech is becoming the dominant force in TV - so what do advertisers need to know to navigate the US TV industry in 2025?

- Could super-apps get off the ground in the West? And will Musk be able to establish X as the leader in the field?

- Google has long dominated the search industry, but its grip seems to be loosening.

- What you can expect when adding a media auditor to empower your marketing and procurement team

- Is it time for a renegotiation or a pitch?

- Is it the end of the road for US TikTok?

- Is reach still the most critical Key Performance Indicator (KPI) for marketing today?

- The death of the cookie has been a long time coming, but it seems that 2024 will be the year Google kills it off. Is the advertising industry ready?

- By paying for ad-free subscriptions, affluent consumers are turning into ad-dodgers. What can marketers do about it?

- Brands shell out millions for Super Bowl spots or Christmas ads, hoping to go viral and capture the zeitgeist. But are these super-expensive ads worth it?

- Netflix's foray into gaming demonstrates its vision to remain a leader in the evolving entertainment landscape. Will it work?

- Twitter has rebranded to X and new CEO Linda Yaccarino is attempting to woo advertisers back with brand safety initiatives. Is it enough?

- Four weeks ago, Sag-Aftra commenced industrial action, joining forces with the Writers Guild of America. What does it mean for advertisers?

- If the global economy is comparable to stormy waters, marketers are the ship captains guiding their vessels to calmer water. What do they need to do to get there?

- Last week, Meta launched Threads, its text-based conversation app. Will it spell the end for Musk’s troubled Twitter?

- Audience measurement alternatives are gaining momentum in the US, and Nielsen is striving to maintain its prime position. What does it all mean for marketers?

- Netflix launched its ‘Basic with Ads’ ad-supported tier six months ago – and there’s room for improvement. What does the streaming giant plan to do?