ECI Media Management Inflation Report 2020

ECI Media Management Inflation Report 2020






















































  1. The Upfronts: Is the old ship slowly changing course? October 9, 2020 - The old Upfronts format needed an update so that it aligned more closely with the current media landscape. Is it finally happening? Read more
  2. AT&T’s digital advertising ambitions September 24, 2020 - AT&T has acquired multiple companies over the last few years in order to diversify into the digital advertising market. How is it going? Read more
  3. The streaming wars part two: Pandemic September 1, 2020 - The streaming platforms, both old and new, have been a rare success story of the pandemic. What does the future hold now that life is slowly returning to normal? Read more
  4. Are Big Tech’s Q2 results too good? August 7, 2020 - The Big Four released remarkable Q2 results last week - but in the context of global economic crisis and a congress antitrust investigation, results this good might not be such a good thing. Read more
  5. TikTok: would a US ban spell the end for the video-sharing platform? July 27, 2020 - TikTok's huge audience of young people is making it increasingly popular with advertisers. But now that it is caught up in the tensions between the US and China, can its popularity endure? Read more

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