Podcast advertising: not just a phase July 27, 2022 - Podcasts really took off in the pandemic, with podcast advertising becoming a hit with brands. Has it got longevity? Read more
Advertising in a recession: what’s the best approach? July 4, 2022 - Netflix announced that it will introduce an ad-supported tier to its platform. What does Netflix advertising mean for the rest of the industry? Read more
Netflix advertising: a new frontier for the ad industry? June 15, 2022 - Netflix announced that it will introduce an ad-supported tier to its platform. What does Netflix advertising mean for the rest of the industry? Read more
Key TV trends for marketers at the 2022 Upfronts May 24, 2022 - The TV landscape is evolving rapidly. Here's what advertisers need to know to secure the best deals at the 2022 Upfronts and beyond. Read more
Meta versus TikTok: the battle for our attention April 25, 2022 - For years Meta companies have dominated our online lives - but with their user numbers declining, does the future belong to TikTok? Read more