Gaming: an exciting way to engage passionate audiences March 16, 2023 - Gaming is sociable, connected and immersive - making it a huge opportunity for marketers. So what's the best approach for this exciting medium? Read more
India becomes the world’s most populous country: a huge opportunity for brands March 8, 2023 - India will overtake China to become the world's most populous country in 2023. The opportunities for India, the global economy and for brands are significant. Read more
Chat GPT on ChatGPT February 28, 2023 - ChatGPT has taken the world by storm in recent weeks. But what will its impact on the advertising industry be? Should we be alarmed? Who better to ask than ChatGPT itself... Read more
What’s happening in the metaverse? February 14, 2023 - The buzz around the metaverse has subsided, but that doesn't mean nothing's happening. What are the opportunities and what's the right approach for advertisers? Read more
Key insights from our Inflation Report February 13, 2023 - ECI Media Management's annual Media Inflation Report is out now, with media inflation forecasts for 2023. Discover key insights from the report. Read more