“Spot On” Insight
The right data about your industry, and planned media campaign, are key elements of creating insightful campaigns from a media audit. ECI deliver marketing audit, with vast industry experience, market benchmarks and a digital-first approach, can help you reach the right customer at the right time.
Media expenditure is a huge line item for all firms. However, a large expenditure doesn’t guarantee the best impact; things can go wrong along the way. Quality, targeting and continuous steering should instead be the name of the game.
ECI: A Global Team of Analytics Professionals
ECI boasts employees with academic backgrounds in Statistics and Strategy, as well as extensive experience from both Media Industries and Agencies. Our hand-picked, world-class professionals not only have extensive experience in Media, especially in digital media, but are analytical and objective. Their skills and integrity, together with our sophisticated benchmarking tools software mean that you get spot on insight into the effectiveness of your media strategy.
Our valued clients
Case study – Media Auditing
A Tale of a Tailored Campaign
How quality is key when it comes to maximising your TV impact
Historically both Media Agencies and Marketing Audit firms have focused on the cost effectiveness of media advertising. This was because actual advertising opportunities once varied very little, so the differentiator was cost.
Today, however, the differentiator is quality. Agencies once bought bundles of advertising from Media firms in TV, radio and newspaper, and sold them on to their clients. This is slowly being replaced by a more tailored experience-but many haven’t realised that this change is happening.