“Spot On” Insight

Having the most effective media campaign means making the right decisions at every stage of the campaign process. ECI helps you do this by turning a sea of advertising data into spot on insight. Our insights are data-driven and draw on best benchmarking practices and industry expertise, at every stage of your campaign.

 

Digital as integral

Digital media is an increasingly important part of a media campaign. However, it is a complex landscape, and it is easy for a campaign to miss its target. Unsurprisingly, many brands are turning to digital media professionals to ensure that they are managing their investments well, and that a multi-channel campaign harnesses digital possibilities.

Our extensive knowledge and understanding of digital media means that lead the way when it comes to ensuring that you make the most of the complex, but rewarding, digital space. Standing out in a crowded space is just part of the battle; new innovations like ad blockers are also a force to be reckoned with.

We turn complex digital data into spot on insight, allowing you to effectively plan, manage and execute your campaign. Our data-driven insights and tailored recommendations mean that you can have confidence in your digital campaign’s performance.

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Building a Strategic Advantage

Running an impactful campaign also requires making sense of the complex data that capture a campaign’s performance. Our understanding of digital and TV advertising comes from years of experience running impactful multi-channel campaigns. We therefore not only know how to make sense of the data, but can transform complex campaign data into strategic goals.

Benchmarking at its best

Our extensive market benchmarking and media audit tools also ensure that you can hold your Agency to market standards, and market prices. Moreover, our pitching and contract management services ensure that should your Agency overcharge or underdeliver, we can ensure the appropriate redress.

This focus on providing insights and analysis that empowers clients is one of the things that has made ECI great. Using innovative tools and superior benchmarking methods has meant that we can help you not only build a campaign that meets your needs, but also build one that is cost-effective.

ECI - Higher Media Value

The digital landscape is changing; your media management strategy needs to change with it. But change can be a force for good: ECI, the market’s fastest growing global media management company, can help you make your media budget generate higher value, harnessing these changes.

Ours is a new breed of media auditing and performance management company, and we are leading the charge when it comes sophisticated media benchmark- ing services, delivering higher value, and making a media-led impact. Our approach to digital media is forensic and fact based, and we make use of world-class talent and proprietary technology to maximise your firm’s digital impact.

A Tale of a Tailored Campaign

How quality is key when it comes to maximising your TV impact

Historically both Media Agencies and Media Auditing firms have focused on the cost effectiveness of media advertising. This was because actual advertising opportunities once varied very little, so the differentiator was cost.

Today, however, the differentiator is quality. Agencies once bought bundles of advertising from Media firms in TV, radio and newspaper, and sold them on to their clients. This is slowly being replaced by a more tailored experience—but many haven’t realised that this change is happening.

Driving Maximum Impact

ECI is a world leader when it comes to digital media; and our extensive industry expertise to proprietary On Target® and Target Mark® benchmarking services mean that we know what it takes to make a media campaign great. Our superior benchmarking methods allow us to compare our clients’ media performance against market conditions, other similarly sized firms or competitor brands, taking into account the local conditions that make a campaign swim—or sink.

We not only manage our clients’ media data, we also verify it to make sure that you get the best possible picture of your media campaign’s performance. We use value-based modelling to ensure that you not only maximise your impact, but you do it at the right price.

Room for improvement

Some common areas for a campaign improvement include:

  • Campaign timing
  • Media viewability
  • Media reach and frequency
  • The right mix of media formats
  • Managing the data that tracks KPIs

Making complex data make sense

Running an impactful campaign also requires making sense of the complex data that capture a campaign’s performance. Our understanding of digital advertising in all its forms comes from years of experience running digital campaigns. We therefore not only know how to make sense of the data, but can transform complex campaign data into strategic goals.

Maximising “Bang for your Buck”

For most firms, media expenditure is the single most expensive line item in their marketing budget. It is therefore good business practice to make sure that that your buck generates maximum bang. Media performance auditors track whether the media investment performs as promised, and whether it was effective in reaching the right audience, in the right environment. In other words, we do the maths—so you don’t have to.

Not only is Media performance auditing good practice, it also keeps agencies on their toes. This can be a good thing: being upfront about the expectation of an audit clears the air, and our trained media auditors and consultants hold an agency to account. This allows you to focus on building a relationship with your agency that is creative and trusting, as well as incentivise good practices.

Standard practice

Media performance auditing is already standard practice for large brands across the globe, notably in Europe. It is becoming more and more commonplace in the rest of the world, both as brands globalise and as firms in Asia, Africa and the Americas see the benefit of this service.

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Our offices

ECI Media Management

International

CEO: Fredrik Kinge, +46 8 400 249 80
Chief Commercial Officer: Joakim Attack,
+1 646 722 2942

International

USA - New York

CEO North America: Peter Kusoffsky
One Rockefeller Plaza, New York, NY 10020
+1 646 722 2942

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USA - Los Angeles

SVP Business Development: Stephanie Chastan
2500 Broadway, Santa Monica, CA, 90404
+1 424 238 4515

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United Kingdom

Managing Director: Nicholas Cook
Hogarth House 136 High Holborn, London WC1V 6PX
+44 203 9467229

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Germany

Managing Director: Philipp Nagel
Rathausufer 23, 40213 Düsseldorf
+49 211 398 1355

germany
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Russia

Managing Director: Dmitry Kuraev
15, Savvinskaya nab., Moscow
+7 963 712 2888

russia
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Iberia

Managing Director: Lawrence Sudlow
C/ Santa Marià 41, 1º Izda. 28014 Madrid
+34 915 158 230

spain
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Benelux

Managing Director: Casja Wismans-de Kort
Beukenlaan 14, 6862 HV, Oosterbeek, Netherlands
+31 653 705 206

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Sweden

Managing Director: Laura Mähler Nelander
Maria Skolgata 83, 118 53 Stockholm
+46 840 024 980

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Norway

Managing Director: Geir Hjertøy
Biskop Gunnerus' gate 14, 0191 Oslo
+47 910 05 327

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