To Consulting and Beyond

Building a campaign that has vision and appeal is tough work, especially in crowded digital spaces. While data analytics can help you analyse campaigns after the fact, strategic planning and KPI optimisation mean that you can ensure maximum impact right from the outset.

Effective collaboration with a chosen Agency is the first step in a fruitful, effective media campaign. ECI can help you obtain higher value in everything from the first pitch briefing to the final choice, making sure that you reach the right audience, at the right time, and in the most cost-effective way.

Moreover, although your creative agency may produce incredible creative work, there are many pitfalls and potential mistakes when it comes to executing a brief for media placements. Our experienced team can translate your brief into Agency-speak, ensuring that nothing is lost in translation.

Focus on transparency and insight

Win-win relationships don’t just happen; we make them happen. Our focus on transparency, effective communication and actionable insight helps Agencies and Media Managers get off on the right foot. Our knowledge of local and global media markets.

Continuous steering

Our consultants are big-picture players; this means that they can help you identify appropriate KPIs, and ensure that your media strategy is aligned with these KPIs. This means that you can communicate your goals effectively internally, while also maximising your impact externally. Once your campaign is underway, effective management also ensures that it goes on without a hitch.

This extensive expertise means that we not only align your Agency’s campaign with your KPIs, but that can also recommend improvements and fine-tune your campaign before it goes out. This help up front can make your campaign more successful, both online and in non-digital environments.

The combination of our consultants’ expertise, our impactful analyses and our top notch benchmarking is a winning one. It allows you to take your brand from success to success, and ensures that you meet your KPIs—and your customers.

The storytelling challenge

The challenge that media managers face is to tell a story in a fast-moving digital space. This storytelling has to be seamless: from mobile to desktop, and back to mobile. This seamless storytelling imperative means that a creative agency must have the right approach to ensure that the digital media campaign not only drives brand awareness, but also engagement.

One of ECI’s clients, an automotive brand, came to ECI with the sense that they were spending more than they should—and getting less bang for their buck than they thought appropriate. ECI began by ensuring that a clear brief, with clear KPIs, was in place. Having these KPIs allowed ECI to evaluate the marketing campaign in terms of both cost and quality, and in local and global perspective.

ECI - Higher Media Value

The digital landscape is changing; your media management strategy needs to change with it. But change can be a force for good: ECI, the market’s fastest growing global media management company, can help you make your media budget generate higher value, harnessing these changes.

Ours is a new breed of media auditing and performance management company, and we are leading the charge when it comes sophisticated media benchmark- ing services, delivering higher value, and making a media-led impact. Our approach to digital media is forensic and fact based, and we make use of world-class talent and proprietary technology to maximise your firm’s digital impact.

Our offices

ECI Media Management

International

CEO: Fredrik Kinge, +46 8 400 249 80
Chief Commercial Officer: Joakim Attack,
+1 646 722 2942

International

United Kingdom

Managing Director: Nicholas Cook
48 Warwick Street, Soho, London W1B 5AW
+44 203 705 2098

uk
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USA

CEO North America: Peter Kusoffsky
One Rockefeller Plaza, New York, NY 10020
+1 646 722 2942

us
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Germany

Managing Director: Philipp Nagel
Rathausufer 23, 40213 Düsseldorf
+49 211 398 1355

germany
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Norway

Managing Director: Geir Hjertøy
Biskop Gunnerus' gate 14, 0191 Oslo
+47 910 05 327

norway
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Sweden

Managing Director: Laura Mähler Nelander
Maria Skolgata 83, 118 53 Stockholm
+46 840 024 980

sweden
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Russia

Managing Director: Dmitry Kuraev
15, Savvinskaya nab., Moscow
+7 963 712 2888

russia
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Benelux

Managing Director: Casja Wismans-de Kort
Beukenlaan 14, 6862 HV, Osterbeek
+31 653 705 206

nederlands
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Iberia

Managing Director: Lawrence Sudlow
C/ Santa Marià 41, 1º Izda. 28014 Madrid
+34 915 158 230

spain
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